Treat Each Customer Like They Want to Be Treated; Just Don’t Ask Them Directly.

FOR IMMEDIATE RELEASE: Contact: Gene Bellotti Client Types 978-206-1792 genebellotti@clienttypes.com www.clienttypes.com Download Client Types Version 7.0 Press Release-6-8-11.pdf Treat Each Customer Like They Want to Be Treated; Just Don’t Ask Them Directly. Client Types releases version 7.0 of its Customer Personalization Survey Orlando, FL, June 8, 2011—Customers know how they want to be treated in [...]

FOR IMMEDIATE RELEASE: Contact: Gene Bellotti Client Types 978-206-1792 genebellotti@clienttypes.com www.clienttypes.com Download Client Types Version 7.0 Press Release-6-8-11.pdf Treat Each Customer Like They Want to Be Treated; Just Don’t Ask Them Directly. Client Types releases version 7.0 of its Customer Personalization Survey Orlando, FL, June 8, 2011—Customers know how they want to be treated in a business transaction but often have a hard time articulating what that is, according to Jason Young, Executive Social Lion at Client Types, a psychographic personalization company. “There is an optimal way to approach each customer, and that is based on their personality.” said Young, “The problem in business is determining the customer’s personality characteristics accurately, and most importantly, the aspects that relate to business: how that individual gathers information and make decisions.” Young and co-founder Sterling Bates, CTO and Executive Innovative Raven of Client Types, have developed a psychographic customer survey that can determine with 95% accuracy how any customer makes buying decisions, in other words, their buying style.  “It’s taken two years to dial-in the survey.” said Bates, “What we’ve found is that we have to ask indirect questions to determine a customer’s buying style, which in turn allows us to tap into the vast base of personality knowledge to understand the customer’s decision-making preferences.” Client Types has just released version 7.0 of their Client Types survey and reporting software, a web-based customer intelligence system used to increase sales close rates, improve marketing response, and keep customers longer in industries such as timeshare real estate, insurance agencies and auto sales. What these industries have in common is the need to quickly identify how to treat a new customer.  The Client Types customer survey uses digital algorithms to enable a faster client profile, typically completed in 4 minutes, about 10 times faster than a typical personality assessment tool.  The survey turns behavior that was formerly abstract and hard to measure into concrete actions for business. “In timeshare sales, the salesperson hands the customer an iPad while they are waiting,” said Young, “then the salesperson receives an instant report on how to treat that customer.  This latest version of our software has a number of images that the salesperson can scan in a few seconds before meeting the customer that tells him or her what this person is like and how to approach them.” Psychographic personalization fulfills a universal need to better understand customers. According to Gartner, Inc. (NYSE: IT), the state of the CRM industry in 2011 is that “marketers will need to enhance their customer databases with information that is much deeper than the demographic and history profile data typically gleaned from social networks. Marketers will also need to track psychographic behavior (attributes relating to personality, values, attitudes, interests and lifestyles) to prepare for the next wave of innovation in campaign management.”  At the recent 2011 Personalization Summit sponsored by Rapleaf and Microsoft (NasdaqGS: MSFT ) 150 CEOs and industry leaders gathered together to discuss customer personalization, including using insight to maximize customer satisfaction. Client Types is on the forefront of this personalization trend, focused on delivering exactly the kind of psychographic information that Gartner is referring to. Client Types helps a company get the psychographic information, segment the customers and determine how to market and sell to the different segments. Client Types is intended to be added into an existing CRM solution and is not a full CRM solution by itself. Client Types version 7.0 instantly reports back to the salesperson whether the customer makes decisions with his head or his heart, a reference to facts or feelings, and the single most important action to take.  A series of images quickly indicates key attributes, specific do’s and don’ts such as do give this customer the facts and room to talk and don’t take their criticism personally, it is their process.  These last two suggestions are for the client type Assertive Eagle, the buying style often found in CEOs. Client Types names each buying style after wildlife with similar characteristics. “Our goal is to improve the customer interaction,” said Young, ” and the only way to stop guessing how to treat customers is to ask them in a way that delivers an honest answer. Version 7.0 of our software makes it easy for the salesperson, marketer or customer service rep to understand how each customer needs to be treated.” About Client Types Client Types is the first customer personalization system that identifies a customer’s buying style in 4 minutes or less, predicts customer behavior/response, and directs the business person how to act/not act to improve the interaction and close more sales. This precise behavioral data has not been available before during a sales transaction. More than 99% of customers who are asked to take the survey do so, based on a 8,000 survey case study. Sales performance has increased 10%–30% in in volume for companies that use Client Types.  More information is available at www.clienttypes.com.

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